評測 | 專訪 | 資訊

寶寶地帶專訪:【中國嬰童展】邁古貿易(上海)有限公司

2016年10月19日,上海新國際博覽中心中國嬰童展滑板車世界區,一種滑板車與行李箱二合一的新型產品吸引了大家的眼球,引來大家紛紛駐足。這正是滑板車龍頭企業-——邁古米高在今年展會上推出的全新產品--懶人行李箱系列。19日上午,邁古米高運營總監Julian Van Gemeren接受了寶寶地帶的采訪,詳細介紹了此次新品的功能及特色,以下為專訪內容。

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采訪對象:邁古運營總監Julian Van Gemeren

采訪時間:10月19日 11:30

采訪地點:中國國際嬰童用品展覽會滑板車世界區W3D08

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寶寶地帶親子網:請您先介紹下品牌情況?

Please give a brief introduction about your brand.

Julian:We are the company established by Wim Ouboter in 1996 which invented the world-famous Micro Scooter. Our goal is to make urban mobility practical and time-saving. All our products were developed to reflect our vision of space-saving micro mobility and are, consequently, ideal for covering short distances.

We have set ourselves the goal of redefining tomorrow's mobility through high-quality products with an unpretentious, timeless design. Whether with the electric Microlino mini-format e-vehicle or our scooters and kickboards, the mobility of the future will not only be space saving and practical, but also make travelling a lot of fun again!

我們的公司在1996年建立,由Wim Ouboter發明了世界聞名的micro(米高) 。我們的目標是使城市通勤更便利更節省時間。我們所有產品的開發,以反映我們的愿景節省空間的便利的通勤移動,因此,適合短距離騎乘。我們設定的目標重新定義未來的通勤工具通過與一個謙遜的,高質量的產品永恒的設計。是否與micro電動汽車或我們的代步型滑板車,未來的通勤工具將不僅僅是節約空間和實用,同時使旅行很有趣!

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寶寶地帶親子網:今年貴企業帶來了哪些全新產品?請詳細介紹一下產品的特點,尤其是行業領先性優勢。

What kind of new products will you present on China Kids Expo this year? Please introduce the characteristics of the product in detail, especially the industry leading advantages.

Julian:The lazy luggage:

The Micro Lazy Luggage is the must-have among trendy, practical travel gadgets! You can leave the buggy at home from now on, because this smart travel companion converts from trolley to child′s ride-on vehicle in an instant! Kids enjoy the opportunity to sit and ride, you have one hand free and your luggage is also neatly stowed – all is well, nice and relaxed! If the kids are not with you, simply use the trolley as a shopping companion or for your hand luggage while travelling.

懶人行李箱

可以這么說,micro米高懶人行李箱是潮流趨勢,必備單品,實用的旅行伴侶! 從現在開始你可以把各種兒童推車留在家里, 因為這個聰明的旅伴能在瞬間從推車轉換成孩子能騎乘的代步工具,孩子走累了還能坐下來休息,一方面一只手可以騰出來做別的事情,另一方面你的行李也整齊存放,一切都妥當安放,很輕松!如果孩子沒有和你在一起,可以當作購物車使用,也可以作為旅行用的行李箱。

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The trike deluxe:

The brand-new Micro Trike makes tiresome pushing of the kiddies buggy along the aisles a thing of the past, because this shopping companion is foldable, making it extremely compact. Have you got some heavy-duty shopping to do? No problem, Micro Trike is adaptable and can be simply hung on the shopping trolley or packed away on a rucksack. And not only mummy and daddy are delighted by the new shopping assistant. The kids will also enjoy the fun of a ride through the shops or the city.

德陸詩手推車

可以這樣說新款的手推車完全替代過去一直使用的無聊笨重的推車,因為這個購物同伴是可折疊,使其非常緊湊。是那種每次都得超載重型的購物?沒問題,手推車就是適應性強,可以掛在購物車或掛在背包上。不僅是媽媽爸爸新購物助理。孩子們也享受騎乘的樂趣。

The kidsluggage:

The Micro Kids Luggage is another the must-have among trendy, practical gadgets! It’s not just a scooter its and school bag/rucksack with a scooter both can be used separate and together. How often we have seen kids running around with a heavy rucksack full of school books. Carrying such a weight on your bag and shoulder can damage you back. Carrying a heavy pack changes the way kids walk and increases the risk of falling, where the backpack puts the student off balance. Not with the kids luggage which easily can be pulled behind.

兒童款行李箱滑板車

米高兒童款行李箱滑板車也必定會引領下一個時代趨勢,實用性的代步工具。它不僅僅是滑板車,也是背包/飯盒包二合一的滑板車,可拆式的背包,折疊滑板車可分開單獨使用。我們經常能看到孩子們的書包滿滿是書,經常背負重物,肩膀會負荷,影響到背部。背著一個沉重的背包改變孩子走路的方式,增加的摔倒的風險,背包讓學生失去平衡。


寶寶地帶親子網:您如何評價2016年的國內嬰童用品市場狀況,二胎政策對貴公司哪些積極影響?

How do you evaluate the 2016 domestic kid products market?What positive influence has the two-child policy done to your company?

Julian:2016 was a great year we had a significant increase in sales, we got a great feedback about our updated products and also about our new products.

It’s too early to say if the two-child policy will have an impact but I am sure it will. Our products are starting from the age of 18month. Next year we might know more.

2016對我們來說是非常棒的一年,尤其在銷量上的顯著增長,我們收到很多用戶的反饋關于我們新產品的使用,好評如潮。關于二胎,現在討論可能會太早,但是我們非常確信會有積極的影響。因為現在,我們開發的產品中,18個月的孩子也可以使用了。我們期待明年的反饋。

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寶寶地帶親子網:未來,貴司在新品開發和渠道推廣等方面有什么計劃?

How are you going to develop new products and promote channels?

Julian:The most ideas for new products coming from inside of the company, someone see’s a problem and feels is not just his own. Like the Trike, we could not find a light and easy stroller, it did not exist in the way we wanted it and we ended up with developing the trike, which is a huge success.

We don’t see a big demand of developing new channels, we are alomost everywhere. It’s more important to keep a good relation ship with our partner and customer and help them to develop their sales. Our sales team is on the road every week to visit our partners and give them support to make sure they can give the best support to the end customer.

最新產品創意來自公司內部,有人看到的,不僅僅是他自己的問題。像手推車,我們無法找到一個輕巧推車,它不存在于我們想要的,最終我們研發出來trike(手推車),這是一個巨大的成功。我們沒有看到一個大的需求在開發新渠道的推廣,我們的產品無處不在。更重要的是與我們的合作伙伴和客戶保持良好的關系,幫助他們發展銷售。我們的銷售團隊每星期都去店里巡視,拜訪客戶,給他們支持,以確保他們可以給終端客戶最好的服務。

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